Being a good referral partner

Are you struggling to get referrals for your real estate business?  Do you regularly pass referrals to others, but still see little to nothing in return?

Knowing how to generate referrals is key to building your business. Every lead is an opportunity to grow your real estate business, increase your earnings, and gain more leads. Referrals are an important part of the real estate business.

Here are some proven ways to build referral partners for your real estate business.

Be Specific:To receive more referrals, you need to train your referral partners. This means teaching who you are, what you do, who you do it for, and how you benefit them.

Ask your existing network for referrals: Team up with real estate lawyers, home stagers, carpenters, plumbers, mortgage brokers, title insurance, home inspectors, movers, appraisers, and other real estate team members.  Get to know these people.  Have coffee or lunch.  Find ways to help them first and they will reciprocate.

Find super connectors:  They are the people who know everyone in town. They will not only be willing to get to know you and expand their own network but can also connect you with the right people.

Look to your past clients who already know, like, and trust. When you are working with them ask if they know anyone who needs your services.

Passing a referral the right way: Make sure you are giving a proper introduction to the person who sends you the referral. Send an email to you and the people you wish to introduce.  Say why you are introducing them.  Give a little intro for each one.  Make it super easy for them to connect with communication via phone, text, socials, or using a calendar like Calendly.

Add value to others: Don’t look at it as what’s in this for me. Be of service to others first.